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Domains and Domain Name Registration - The good, the bad and the ugly

By lmodesto

You`d think that domains and domain name creation and selection would be easy, but there are many pitfalls, most of which you can see many examples of across everything from small businesses to large enterprises.

Domains and domain name registration allows you to register or renew your company or business name, capitalise on a new concept or product, or simply protect your valuable Intellectual Property (IP) from abuse by others, but it`s essential to remember these handy pointers when registering your preferred domain name:

- Keep it short

- Spell it correctly

- Avoid abbreviations

- Use it for web *and* email

If you find one that matches perfectly, register as many suffixes as you can afford as this will then protect you from others coming along later and competing with you or confusing your customers.

It`s actually very tricky registering a good domain name so put the time in to get it right. As Search Engine Optimisation (SEO) is important for the future success of most online services, you might want to see what people are searching for now by using Google`s Keyword Tool.

About the author
DOMAINS.COM.AU CEO with 17 years’ Internet industry experience focussing on Cloud since 2006, delivering shareholder value by commercialising technologies, driving initiatives and attracting and developing key staff





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